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Post by account_disabled on Nov 1, 2023 1:33:42 GMT -5
Regardless of the nomenclature, the task of a landing page is to persuade the user to take a specific action and thus achieve the intended marketing goal. What activities are involved? For example, purchasing a product, downloading an e-book or other file, subscribing to a newsletter or leaving your personal data. Therefore, the landing page is focused primarily on conversion, playing an extremely important role as the final stage of marketing activities. The use of landing pages in marketing The name indicates the use of a landing page. As you might guess, the landing page is the last element of advertising campaigns to which users are directed from other places, such as e-mail marketing, AdWords photo editor ads or a banner campaign. Therefore, a landing page does not exist on its own and should be closely related to the strategy of a given campaign. When creating a landing page, you should first consider the function it is to perform. Is its goal to directly sell a product or service. Obtain an offer request, or maybe download a file by the user? Landing page design should always start by taking into account the purpose for which the website is created. Why is a landing page a better solution than selling in an online store or obtaining offers via the company website ? It's simple - landing page websites are simply more effective and provide higher conversions. This is due to the fact that they are designed with one specific goal in mind, on which the user is completely focused, while in online stores and company websites there are many distractions that distract the recipient from performing the desired action.
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